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I’m guessing there are some of you out there that have a blog or would like to start one. Although I’ve been blogging for quite a while, I have not been serious about it as an actual source of income until fairly recently. Having a part time job and 3 small children consumed my life and blogging was just a hobby. But since I have quit my part-time office job, my blog as well as some other paid contributor and magazine positions have become my part-time job. I have learned a lot about how to make an income online and I still have tons more to learn. But recently I have taken some steps that caused my blog to triple it’s income overnight! I am kicking myself for not taking these steps years ago. If you’ve been blogging for a long time or are just starting out, I hope this info on how to earn money from blogging will be helpful to you!
This summer, I made some big changes to my blog both noticeable and behind the scenes. All of these changes happened simultaneously which resulted in my income changing overnight. I had hesitated for years to make these changes because they cost money. Being the super frugal person that I am, I always find any way possible to just do something myself instead of paying money for a service. So, my DIY blog was also literally a DIY blog. I designed it and set it up on Blogger. I spent hours learning HTML hacks to make the blog look a certain way. I set up the ads myself and tried to sell ads to private small businesses. Well, because of this my blog income suffered. While other blogs were switching to WordPress and hiring out to get professional designs, I was stubbornly trying to do it all myself to save money…for years. Because of this, I was earning a fraction of what I had the potential to earn.
Here are the steps I took to triple my blogging income overnight:
- Switch from Blogger to WordPress. I’m not going to lie, this task is rather daunting. There are tutorials out there on how to make the switch yourself, but I was too afraid to conquer that. I had nightmares of losing every blog post I had ever written. So, I broke down and paid RFE Hosting, who came highly recommended to me, to make the big switch. I still had to do some things in preparation that were totally out of my Blogger.com comfort zone. But it was well worth it. Here is my advice to someone who is starting out as a blogger: START OUT ON WORDPRESS! It’s tempting to go with blogger.com because it’s free. If you are serious about blogging, don’t do it. It’s an investment upfront, but starting out on WordPress will be totally worth it. Switching from Blogger to WordPress is not fun. But it’s doable. If you are on blogger.com, make the switch. Check out RFE Hosting. They are reasonably priced and have amazing customer service. About a month ago, I messed with some HTML on my blog and temporarily lost every blog post. Needless to say, I was freaked out. I got online and chatted with someone at RFE Hosting and they talked me through how to fix the problem in 30 seconds!
- Invest in a Mobile Friendly Design. As I was preparing to make the big switch to WordPress, I started researching blog designs. I knew I wanted one that was mobile friendly. Since my blogger design was all done by me, it was not mobile friendly because I had no idea what I was doing. I didn’t realize how drastically this affected my income earnings. I found a company called Pretty Darn Cute whose designs were basic enough to customize yourself but they were also very mobile friendly. Again, it was an investment, but I purchased a design and then customized it myself. It was the best of both worlds of relying on someone else’s expertise to make the backbone of my blog design solid but then I could go in and DIY the rest of it to look how I wanted. I would highly recommend Pretty Darn Cute’s customer service as well.
- Consider Switching Ad Networks. As I was working on all of this, I was also shopping for a new ad network. I had been with Blogher.com for years. You have to apply and be accepted into that network and then you are locked into a contract. Since I had been accepted and in a contract, I thought they must be the best. Blogher is great for some people, but they just were a company that was no longer a fit for me. I finally decided to switch to The Blogger Network. After waiting for my contract with Blogher.com to end, I switched all my ads over to TBN. I was shocked that although my pageviews had not changed, I instantly started to double or triple my ad income with TBN! They are a very kind and reputable company and so far I have nothing but good things to say about them.
So how did these 3 steps result in my income tripling overnight? Well they all happened simultaneously and had different effects. Being on WordPress improved my site’s SEO and made me more searchable by Google. Switching to a mobile friendly design did wonders for my Google Ads. (I have a few ads on my site through Google and the rest are through The Blogger Network). Now all those ads show up on mobile devices, so my Google Ad earnings instantly started tripling. And my earnings from The Blogger Network versus Blogher also were tripled instantly due to me being mobile friendly and the network just being a better fit. So, all that to say, if you want to earn more income from your blog, and you haven’t taken any of these steps, I would highly recommend it. I have learned that being persistent and intentional really pays off with blogging. My pageviews are not amazing, but I really am earning a part-time income working from home which is a dream come true.
I will be sharing more blogging tips in the future because these posts seem to be fairly popular.
If you want to learn more blogging tips, check out these posts: